Privacy Policy
Last updated: March 2026
1. Who We Are
The Best Tours ("we", "us", "our") operates the website at https://www.the-best-tours.com. We are an independent travel guide that helps users find and book tours worldwide.
2. Information We Collect
We collect minimal personal data:
- Analytics data: We use Google Analytics to understand how visitors use our site. This includes anonymised data such as pages visited, time on site, and approximate location (country/city level).
- Device information: Browser type, operating system, and screen size for improving site performance.
- Cookies: We use essential cookies for site functionality and analytics cookies for understanding usage patterns.
We do not collect names, email addresses, or payment information. All bookings are processed by our partners (such as GetYourGuide) on their own platforms.
3. How We Use Your Data
- To understand which tours and pages are most popular
- To improve our website and content
- To analyse site traffic and user behaviour in aggregate
4. Third-Party Services
We use the following third-party services:
- Google Analytics: For website analytics. Google Privacy Policy
- GetYourGuide: For tour bookings. When you click a booking link, you are redirected to GetYourGuide, which has its own privacy policy.
- Vercel: For website hosting. Vercel Privacy Policy
5. Affiliate Links & Commission Tracking
Our site contains affiliate links to GetYourGuide, a third-party booking platform. When you click a booking link on our site and complete a purchase, we earn a small commission at no extra cost to you. The commission is paid by GetYourGuide, not by the customer.
GetYourGuide uses tracking cookies to attribute bookings to our site. These cookies are set when you click an affiliate link and are subject to GetYourGuide's own privacy policy. Our editorial recommendations are independent of affiliate partnerships. For full details, see our Affiliate Disclosure.
6. Cookies
We use the following types of cookies:
- Essential cookies: Required for the site to function properly, including storing your cookie consent preference.
- Analytics cookies: Set by Google Analytics to help us understand how visitors interact with our site. These collect anonymised data about page views, session duration, and traffic sources.
- Affiliate tracking cookies: Set by GetYourGuide when you click a booking link. These allow GetYourGuide to attribute your booking to our site so we can receive a commission.
7. Cookie Consent
When you first visit our site, a cookie consent banner will appear at the bottom of the screen. You can choose to accept all cookies or limit to essential cookies only. Your preference is stored in your browser's local storage and remembered for future visits. You can change your preference at any time by clearing your browser's local storage or cookies.
You can also control cookies through your browser settings. Disabling cookies may affect site functionality and affiliate link tracking.
8. Your Rights
Under applicable data protection laws, you have the right to access, correct, or delete your personal data. Since we collect minimal data through analytics, most of this data is anonymised and cannot be linked to you individually.
9. Data Retention
Analytics data is retained according to Google Analytics default settings (26 months). We do not store any personal data on our own servers.
10. Changes to This Policy
We may update this privacy policy from time to time. The "last updated" date at the top of this page indicates when the policy was last revised.
11. Contact
If you have questions about this privacy policy, contact us at contact@the-best-tours.com.